When Google released the Panda Update many people  were nervous that their article marketing strategies were going up in flames.

While the Google Panda update is still dishing out its lashings many people have developed strategies to make the most of the new update.  For the people that believe in original content, and delivering good value they were one step ahead.

So they thought….

Another important factor that Google is looking at is how the page is designed and how the website performs.

When I say perform I am referring to your page’s load time.

Google has for a long time spoke about the importance of how your page load time could affect your rankings in the search engines.

So now it’s time to get serious about your page speed.  Google has released a new tool to help us out.

http://pagespeed.googlelabs.com/

All you do is put your website in the tool and it will rank your page load speed by looking at your website’s script to see how optimized it is per their parameters.

It will score your website from 0 to 100, of course 100 being the best.

Currently my website is at 83, so I have a little work to do myself, but the great part about this tool is that it gives you all the knowledge you need to get your website optmized as much as possible in the eyes of Google.

When you input your website and retrieve back the information from the page speed site you will notice that much of it is quite technical.

I would advise that you consult with someone that is experience in that area so they can completely get your site up to par, so you don’t risk messing up your script, but there are many things that those not to tech savvy can do today to begin increasing their website page load time.

The main thing to remember is that the more that your website has to pull from other websites the slower you load time will be.

When I say pull from other websites I mean anything that is not hosted on your server that will require your website to retrieve such as YouTube videos, images, plugins, stylesheets, scripts, Flash etc.

This is called HTTP request, and your main goal is to figure out how to minimize your HTTP request while still maintaining a content rich website.

Some ways to minimize HTTP request:

• Combining scripts will reduce HTTP request by combining all your scripts into just one script and also combining all CSS into a single stylesheet.
• CSS Sprites will reduce the number of image request.  This will combine all your background images into one image therefore speeding up load time.
• Leverage Browser Caching will significantly increase load time.  You want to set an expiration date or a maximum age in the HTTP headers for all static resources and images.  This instructs the browser to load previously downloaded resources from local disk instead of using the network.

Just give Google what they want and you are sure to increase your page rankings.  Use the tool in this article to help begin to maximize your page to its highest level.

http://pagespeed.googlelabs.com/

If you found this post was useful, and you think it may help others in our industry please pass it along so they can benefit as well.

To Your Success,

P.S. – Onpage optimization and load time is vital when people visit your site.  But how do you get people to visit your site?  I would encourage you to partner with my team and I.  Here you will learn all the real methods of maximizing traffic to your website and getting them to sign up in your opportunity.  We even show you how to make money off people that don’t join into your opportunity.  Find out how by Clicking Here.

A backlink is an incredibly helpful way to drive traffic to your website.  It’s important too, if your website’s survival and success depends on having a lot of traffic and to have as many eyeballs as possible scanning your website.  With a new site it can be frustrating trying to figure out how to drive traffic to your site.  Getting backlinks is a powerful way to drive that traffic to your website.

So, with this in mind, we’ll review here how to get backlinks.  One of the most common ways people get backlinks is to submit links to your website on as many directories as humanly possible.  There are so many of these directories that it will be helpful to do this.  It may take some time, but it will be worth it.  Before you submit your link to a directory you want to do a little research to be sure first that it does indeed pass on link juice (which we will discuss at a later time) and second that it is a high value directory and will continue to pass on the link juice long ways down the road.  You also want to make sure that the directory you are submitting your link to is relevant with the site you are promoting.  Some good directories to take a look at are:

• DMOZ
• Starting Point
• Business.com
• Canny Link
• Best of The Web
• Librarians’ Internet Index
• America’s Best

Link exchanges, or reciprocal linking, are additional methods used by many webmasters and website owners to get backlinks.  If you’re looking to find out how to get backlinks, this is a helpful way; however, it’s important to link only to related sites and to not mass email website owners for reciprocity.  That is a surefire way to be ignored.  Another, possibly more fun, way to get backlinks is to write something highly controversial or exciting that everyone links to, just to share and discuss!  This is called link baiting. Then the readers will link to it over and over again to discuss, and this creates that fire and thus, your backlinks.

Here are some more ways as to how to get backlinks.  This one is good: provide quality content.  Nothing gets backlinks as much as something extremely helpful.  If someone knows that your website has some great information, they are likely to share it with others.  You can also post on a forum.  However, make sure you are not spamming.  Maybe include your link in your signature or something, but don’t spam and leave.  The proper thing to do is to join a forum and contribute value to that forum which will make the reader want to click onto your site to see what else you have to offer.  RSS feeds are another great way to get your backlinks running.  Also, article writing is a great way to have yet more backlinks.  You are usually allowed to put two links either in the article or in the author resource box that will help drive traffic to your site. 

Learning how to get backlinks is an essential ingredient in the success of many websites.  One of these final ways is to provide a “link to me” section which includes the code for someone’s website.  A good wordpress plugin for this is Link To Me.  This is a way to get people to include it in their website which makes your job easier.  These are all effective ways to get your backlinks up and running.  Once you get your backlinks up it’s only a matter of time before that traffic starts rolling in.

Search engine optimization is an important tool to understand and utilize for your online company.  Whether you have a company that has a partial focus on the internet or is entirely web-based, you must target your audience’s needs through SEO article writing.  The way to do this is by utilizing the correct keywords.  In order to effectively drive laser targeted traffic to your site, you must understand what keywords people use to search for the product you are offering.  As they search a particular word or phrase, web content that features those phrases will appear higher on the return list.

The way that SEO article writing drives traffic to your site is that by incorporating commonly-searched words, your site ranks higher on search engine result lists.  Content is the most important part of article writing designed to rank high on the list of search engine queries.  These commonly-searched words are called keywords, and they can be a single word or a frequently used combination of words people might use search engines to look for.  To identify what these keywords are, many SEO article writers hire help from companies that stay on top of current search trends.

Other than choosing the right words, SEO article writing must incorporate keywords in a correct level of density.  If the phrase is repeated too many times throughout the writing, where you hoped to be more effective could actually backfire.  Search engine “spiders” that examine your site for relevance in search engine return lists will be aware that a 500-word article should not contain 200 instances of a keyword or phrase.  One to four percent density is a desirable amount of keyword usage according to SEO writing professionals to get the proper, positive attention from search engine spiders.

Once you select a keyword to repeat throughout your SEO article writing, be sure to distribute it evenly throughout the text.  An unnecessary bundling will not return the results you are hoping for.  If you have a multiple-paragraph article with information regarding the products your website provides, use a decided keyword once per paragraph.  Realizing the correct keywords to incorporate in your writing and understanding how much to use it is not enough.  The content of the article must be relevant to the topic at hand.  By providing your potential clients with articles that are worthwhile and informative, you will make a good impression with them from their first introduction to your site.

Any opportunity to gain some extra Google SEO Juice the better, and this new way is so easy you wouldnt believe it.  You can instantly rank in the top 10 search results for your name with the new google profile.  Don’t believe me?  Go to google and type in my name Aerion Miles, and you will see me on the first page with my picture looking very cool I must say.

Where Do I Create My Profile?

You can go here at www.google.com/profiles

Just click on Create My Profile and log into your Google Account and get started!

You want to be sure to be very detailed and fill out as much information as possible.  Be sure to include links to your websites and/or blogs as well as it’s said that your new Google Profile will pass on link juice when the Google spider crawls.

This by no means is a method to dominate Search Engine Optimization, but you always want to find ways to increase your likelihood of being seen on the internet and branding yourself.

Your main goal in your internet marketing business is to drive traffice to your website.  You can have the best product in the world but if you have no traffic coming into your website, how will anyone  know?  The more traffic you have the more visitors and the more profits you make.  Here are five quick ways to increase your internet presence.

Search Engine Optimization
A great way to drive traffic to your website is through the search engines.  Search engines, like Google,  MSN, Yahoo and so forth look at two major things when indexing your website.

How relavant is your website,  meaning how well you can tell the search engines what your website is about.  You have to become a master at “On Page Optimization”.  Ways to optimize your website pages is through your keywords, metadata, site maps, your domain name and website description.  This is majorly accomplished through your content on your website. 

The second category which is very important is how many links that point to your website and the relevancy of the link pointing to your website.  This is called “Off Page Optimization.”  The more  relavant and quality links that point to your website the better.  If you have good quality links pointing at your website from websites about your topic and it is also optimized good for your keywords then you should not have a problem ranking well in the search engines.

Pay Per Click Advertising (PPC)
Another way to drive traffic to your website that is alot faster than Search Engine Optimization is through Pay Per Click, (PPC).  As the name relays with this style of driving traffic, you pay for each time someone clicks through to your website. 

It’s important to start small with PPC as with any new marketing strategy.  PPC campaigns can get out of control quickly.  You need to do your research, set your budget and stick with it.  Test, track, and analzye your campaigns and pay close attention to your campaign for the best long term results.

Article Marketing

Article marketing is simply what it says;  Article marketing is the process of writing quality articles and submitting them to relavant article directories.  Publishers grab these articles and post them to their websites, blogs, and newsletters all while keeping your author information and link’s to your website in tact.  This produces relavant links to your website (remember SEO), but it also drives traffic to your website after someone reads your content, enjoys it, and clicks through to your website for more quality information.  This method is a highly effective method for generating traffic to your website, and it also is free.  The downside is that it can be labor intensive.  We will talk about ways to make this less painful in the future.

Social Networking

Social networking has hit the internet world by storm and is the newest and best way to attract visitors to your website.  Social networking is the process of communicating with other people/prospects on social networking sites like Facebook, Myspace, LinkedIn, and Twitter or any industry specific forums or chat rooms.  Social networking is a very effective method of increasing your presence.  You can build your profile and connect with a large group of people that share a common interest.  A social networking profile typically allos you to list your contact information as well link’s to your website so they can learn more about what you do.  This means when you make connections and provide interesting or beneficial information to other social networkers, they’ll be inclined to visit your website, thus generating traffic and your internet presence.

Affiliates
Last but not least and yet another great way to get traffic is to get affiliates to promote your website.  An affiliate is someone who promotes your product or service for you in return for a commission.Commissions can be based on purchases or click throughs or a combination of both depending on your business and affiliate model.  Affiliates are an exceptional strategy for broadening your audience and increasing your internet presence. 

Use any of these five methods or a combination of them to increase your internet presence and help to drive traffic to your website amplifying your earnings.  Choose your strategy and get started growing your business today!!!