The following are 12 press release writing tips that you can use:

Tip #1: When writing a press release, don’t write it as if it is for your customers, write it for editors and journalists. Provide the media with all five w’s: What, Who, When, Why, and Where.

Who is your story is about.

What’s the story is about.

The people, products, items, dates and other things related with the news – where and when.

Why is your story newsworthy?

Tip #2: Don’t write as if you’re trying to sell the reader. Remember, you are writing this press release for the media. If it’s going to be newsworthy, you need to make sure that other people will be interested in reading it.

For instance, if you have a book coming out about football drills, this will not necessarily be newsworthy. But, if you describe how a lot of football coaches have a hard time getting the football players motivated, and you include the fact that this book will tell the coaches how they can motivate their players, this would be newsworthy.

Tip #3: Don’t include a lot of fluff in your press release, just report the facts. People in the media want information and statistics.

Tip #4:  The headline and the beginning paragraph of your press release are most likely what people will be seeing on the press release websites, so be sure that they are good. Be sure that your headline is not too long and that it states the point of what your press release is about. The first sentence of the first paragraph should tell people what the article is about, and the next couple of sentences should support that.

Tip #5:  Utilize verbs that are strong and active, and try to stay away from adverbs, jargon and words that are descriptive.

Tip #6:  Begin by writing down what city the press release is coming from and what the date is.

Tip #7:   Write the press release for the media. Make your sentences short and be sure that they state the point of the article. Don’t use jargon.

Tip #8:   Be sure to put in data about your business, such as how you can be contacted and the link to your website. The majority of the time you will put this at the end of your press release.

Tip #9:  Finish your press release by using this symbol, ###. This tells the media that they have gotten all of the information.

Tip #10:  Attempt to put some call to action in the press release. What exactly should people do with the info they find in your press release? Is there an event that you want them to come to? Are you asking them to purchase something from you? Do you want them to check out your website?

Tip #11:  Be sure to send the press release to the right individual. If you are sending your press release to a directory on the internet, you don’t have to worry, but if you are sending it in to be published in your local paper, you will need to contact them and find out exactly where you should be sending the press release.

Tip #12:  Check back with them one time. It is alright to check with the person you sent your press release to and find out if they have questions for you. It is crucial to build a good professional relationship with the media, and you can do this by having a good follow-up.

You might think press releases are too hard to do and are very overwhelming, but they are really easy to do. Decide what you want your press release to be about and what benefit it will be to other people. Using one piece of paper, give all the facts. It is very common for press releases to turn into a feature that covers the entire page, so your work will definitely be worth it.

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