Great so you have your home business set up and ready to go, but where are the customers.  This is a horribly common occurrence, where people are told to start a home business but simply not given the information needed to make it work.  Don’t worry as I’ll fix it, you are in the right place.

What you need to learn is local internet marketing, and regardless of your business you will quickly start receiving traffic (customers) to your website.

Local internet marketing works because instead of trying to market to the whole world, you just take on a small piece.  By narrowing your focus, you also narrow your competition. 

To narrow your competition you first need to geo target your keywords.  To do this simply use the keywords for your target market, and add your city name to the start or end.  Either way will still work, but I recommend you use Google’s free keyword checker to find which would be more profitable.

Lets assume you were marketing dry dog food, now if you add your city to the start, you will find you can easily show up in local listing far easier for this local internet marketing keyword than you could the global search.

The first step in local internet marketing is to make sure your page name includes your city name.  Change your page title to “(City) Keyword” and add your city name to the start of your keywords in the same way.

Next you need to make a lot of anchor text links pointing back to your website using these anchor text links, as this will let the search engine know what you are doing. 

The quickest way of performing this stage of your local internet marketing plan is to order lots of articles from a writer, and then submit them to article directories.  The articles should include an anchor text link pointing back to your website.

Next in the local internet marketing plan is to use social bookmarks, and don’t forget to geo target your keywords.  Make as many diverse bookmarks as you can.

Next you must ping everything, as you want the search engines to see what you are up to.  Go to www.pingler.com and use their ping service. 

Hopefully this will inform the search engines of who your target market is, and the next step is to set up a local Google listing.

Local internet marketing culminates in the infamous Google local listing, and this really is a great way to drive traffic to your website.  Simply go to www.google.com/local/add and set up your free listing.  Due to the fact that there is so little competition through local listings, and the fact that they show above regular listings, this really is a great local internet marketing method that I hope you follow.

Now you know how to market your home business through local internet marketing, I really hope you will try it.  Don’t be afraid to change your tactic a little if your current plan isn’t working.  Get started on this today.

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