Posted by Aerion Miles on March 28, 2010 under Pay Per Click | 
Google Adwords is the advertising company owned by Google. They have several different advertising option, and knowing which is right for you is key to your success.
Many people have wasted thousands of dollars on Google Adwords, simply through misunderstanding what was happening with their money.
Firstly you have both text ads and picture ads, but for the purpose of this article we shall ignore picture ads.
Picture ads on Google Adwords are very expensive, and should only be used by very large companies, who probably know more about Adwords than me.
However if your doing Google Adwords text ads then you need to choose whether you want to choose to pay for clicks or for impressions. It is always best to start of paying for clicks, and don’t change to impressions unless it looks more cost effective in your Google Adwords statistics.
CPC is the name given to bidding for clicks, while CPM is where you pay for impressions per thousand.
Google Adwords adverts are shown along the side of Googles search results. They are also shown in what is known as content placements. A content placement for a Google Adwords advert, could include your ad being shown on a blogger blog, or even in Gmail.
Whichever you are using, your success or failure will largely depend upon your choice of keywords.
A great tip to reduce your Google Adwords cost, is to use creative keywords. Remember that you are choosing which keywords you want to bid on, and the cost involved in each click is directly proportionate to the competition.
If you pick a keyword for your niche that only a few other people are bidding on, it will be very cheap to get traffic. Obviously the longer your keywords are, and the more obscure the less people will be searching for this term.
The best compromise is to bid on the cheap keywords that not many people are searching for, but use ten times the keywords.
If you can get very cheap clicks, but using longer keywords results in less searches so less clicks, well then you simply use ten times the long keywords. This way you still get lots of traffic, but at a far cheaper rate. This is an example of using Google Adwords the way it is supposed to be used.
I’ll give you a short list of terms here, that you can add to the front of your keywords. This should result in much cheaper traffic, but as I said, just keep adding these cheap Google Adwords streams, until the traffic is sufficient.
Keyword Extensions:
- How To
- Review
- Reviews
- What is
- Where can I get
- How can I get
- Where are
- What is (keyword) for
- What can I do with a
- Cheap
- Honest review of
- Buy
- (keyword) buy now
- (keyword) free
- (keyword) lessons
- (keyword) blog
- (keyword) review
- (keyword) tips
- (keyword) method
- (keyword) reviews
By adding these simple extenders to your keywords you will massively reduce the cost involved. The trick is to get lots of different cheap keywords going, as opposed to one or two expensive ones.
Hopefully these tips will give you the help you need for your Google Adwords campaigns.
Posted by Aerion Miles on October 25, 2009 under Search Engine Optimization, Social Networking, Twitter |
When you started your twitter account did you ever imagine those tweets about what you are doing would end up hanging out in the giant search engines such as powerhouse Google and the new up and coming challenger Bing which is Microsoft’s new search engine?
That time has come as both companies seek agreements with Twitter to integrate their feed into the Microsoft and Google search engine results.
What Does That Mean For Me?
It means more exposure for you the marketer! Twitter’s updates will now be indexed in real time by Bing & Google. Microsoft’s Bing has said that they will now assign value to your tweets just as they have websites meaning the more value you present in your tweets the more likely your tweet could be seen by the millions of searches performed on the internet daily.
Some of the criteria they will be looking at is how many followers you have and the length of your post and if you include links in your tweet.
Originally Microsoft was the first in talks with Twitter about this new relationship but Google soon followed behind refusing to let Microsoft’s Bing get an upper hand on them as the top search engine. Microsoft (who paid $240 Million to hold 1.6% stake in Facebook) is countering by working with Facebook to index a portion of their updates also. Facebook now has over 300 million users compared to Twitters over 50 million users, but a majority of Facebook’s profiles are not available to public so will not be able to be indexed by Bing.
For Twitter this will be their first introduction to some real revenue. Microsoft & Google have not disclosed the compensation arrangement but I’m sure it’s a healthy amount, although Twitter say’s it’s not about the money.
Is the Exposure Worth the Hassle?
Both Google & Microsoft’s Bing have a challenge ahead because this is a new invitation for spammers to just spam their way into the search results. Both companies will have to determine a way to filter relevant information from the irrelevant so it will be properly placed in search engine results.
I use Twitter alot and it does help in my business. Of course you have to learn how to use twitter without it taking up to much of your time. For some it does help with adding revenue in their business and for others it doesn’t. All I can think of is the thousands upon thousand of useless tweets and spam that I have to filter through now I just hope they find a true 100% way to filter all that out.
Google and Microsoft’s Bing must have a clear plan already laid out to filter relevant results or they wouldnt have fought so hard to have this feature. Only time will tell if this is a good thing or a bad thing for marketers. I can’t wait to see what they have in store for us.
To all my internet marketers out there, what are your thoughts on this new relationship with Twitter, Google & Bing?
Posted by Aerion Miles on May 22, 2009 under Search Engine Optimization |
Any opportunity to gain some extra Google SEO Juice the better, and this new way is so easy you wouldnt believe it. You can instantly rank in the top 10 search results for your name with the new google profile. Don’t believe me? Go to google and type in my name Aerion Miles, and you will see me on the first page with my picture looking very cool I must say.
Where Do I Create My Profile?
You can go here at www.google.com/profiles
Just click on Create My Profile and log into your Google Account and get started!
You want to be sure to be very detailed and fill out as much information as possible. Be sure to include links to your websites and/or blogs as well as it’s said that your new Google Profile will pass on link juice when the Google spider crawls.
This by no means is a method to dominate Search Engine Optimization, but you always want to find ways to increase your likelihood of being seen on the internet and branding yourself.
