Facebook Marketing; Is it The New Google?

Posted by Aerion Miles on April 6, 2010 under Social Networking, Website Traffic | 18 Comments to Read

facebook fan pageFacebook marketing is taking the internet world by storm at the moment, and it is no surprise at all.

Not only is facebook marketing very easy to get into, but it looks like Facebook are about to kick Google to the kerb. 

Did you hear about the planned search engine on Facebook?  It will completely wipe Google out.  As it is more people are logging into Facebook than searching Google, and when this is released Mark Zuckerburg will have the search market rapped up.

The reason Facebook marketing is so effective is precisely because of this huge growth, and loyal user base.  To start a group or fan club on Facebook cost you nothing.  Did I get you thinking yet?!?

Here is a plan to you can use today, to completely dominate Facebook.

First of all you need to find a CPA offer that you could build a fan club or group around.  Make sure it is one that doesn’t make people jump through to many hoops.

Next you set up a Facebook  group with a catchy name, that stays in the same niche as your CPA offer.

As soon as you have the group set up on Facebook you need to start adding content.  The content only needs to be a few posts a day, but most be interesting and relative to your blog.  Once you have done this for two days its time to kick the plan into overdrive.

Look down the left side of your Facebook group’s profile and you will see a button that says “Advertise your group”  This will take you to a version of Google Adwords,, but specifically for Facebook.  This is where Facebook marketing really starts.

You will need to have an interesting advertisement but don’t forget that Facebook users are known to be “click happy,” and respond very well to adverts.

Make sure you only target people within your niche, as this will vastly boost your click through rate. 

To start with you should set your bids at 10c per thousand impressions.  Unlike Goggle, Facebook users click everything, and with this in mind CPC is in my experience far more expensive.

Hopefully you have followed the plan so far, but now what do you do?!?

Time for the best part.

Now your group will take about 1 month to grow to the 20,000 followers mark, and an average of $80 spent on Facebook marketing, but once you hit the 20,000 mark it will go viral.

So many people will be recommending your group at that stage, that you no longer need to advertise, and it will keep growing.

As soon as you hit 20,000 followers stop paying for Facebook advertisements, and start marketing your CPA offer on your group page.  Every member of your group will get your pitch for the CPA offers, and as we know Facebook users are click happy.

This is a really easy Facebook marketing method, that really can earn you thousands of dollars within one month. 

Enjoy

Google & Microsoft’s Bing Form Relationship With Twitter

Posted by Aerion Miles on October 25, 2009 under Search Engine Optimization, Social Networking, Twitter | Read the First Comment

When you started your twitter account did you ever imagine those tweets about what you are doing would end up hanging out in the giant search engines such as powerhouse Google and the new up and coming challenger Bing which is Microsoft’s new search engine?

That time has come as both companies seek agreements with Twitter to integrate their feed into the Microsoft and Google search engine results. 

What Does That Mean For Me?

It means more exposure for you the marketer!  Twitter’s updates will now be indexed in real time by Bing & Google.  Microsoft’s Bing has said that they will now assign value to your tweets just as they have websites meaning the more value you present in your tweets the more likely your tweet could be seen by the millions of searches performed on the internet daily. 

Some of the criteria they will be looking at is how many followers you have and the length of your post and if you include links in your tweet. 

Originally Microsoft was the first in talks with Twitter about this new relationship but Google soon followed behind refusing to let Microsoft’s Bing get an upper hand on them as the top search engine.  Microsoft (who paid $240 Million to hold 1.6% stake in Facebook) is countering by working with Facebook to index a portion of their updates also.  Facebook now has over 300 million users compared to Twitters over 50 million users, but a majority of Facebook’s profiles are not available to public so will not be able to be indexed by Bing.

For Twitter this will be their first introduction to some real revenue.  Microsoft & Google have not disclosed the compensation arrangement but I’m sure it’s a healthy amount, although Twitter say’s it’s not about the money.

Is the Exposure Worth the Hassle?

Both Google & Microsoft’s Bing have a challenge ahead because this is a new invitation for spammers to just spam their way into the search results.  Both companies will have to determine a way to filter relevant information from the irrelevant so it will be properly placed in search engine results.

I use Twitter alot and it does help in my business.  Of course you have to learn how to use twitter without it taking up to much of your time.  For some it does help with adding revenue in their business and for others it doesn’t.  All I can think of is the thousands upon thousand of useless tweets and spam that I have to filter through now I just hope they find a true 100% way to filter all that out.

Google and Microsoft’s Bing must have a clear plan already laid out to filter relevant results or they wouldnt have fought so hard to have this feature.  Only time will tell if this is a good thing or a bad thing for marketers.  I can’t wait to see what they have in store for us.

To all my internet marketers out there, what are your thoughts on this new relationship with Twitter, Google & Bing?

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