Google & Microsoft’s Bing Form Relationship With Twitter

Posted by Aerion Miles on October 25, 2009 under Search Engine Optimization, Social Networking, Twitter | Be the First to Comment

When you started your twitter account did you ever imagine those tweets about what you are doing would end up hanging out in the giant search engines such as powerhouse Google and the new up and coming challenger Bing which is Microsoft’s new search engine?

That time has come as both companies seek agreements with Twitter to integrate their feed into the Microsoft and Google search engine results. 

What Does That Mean For Me?

It means more exposure for you the marketer!  Twitter’s updates will now be indexed in real time by Bing & Google.  Microsoft’s Bing has said that they will now assign value to your tweets just as they have websites meaning the more value you present in your tweets the more likely your tweet could be seen by the millions of searches performed on the internet daily. 

Some of the criteria they will be looking at is how many followers you have and the length of your post and if you include links in your tweet. 

Originally Microsoft was the first in talks with Twitter about this new relationship but Google soon followed behind refusing to let Microsoft’s Bing get an upper hand on them as the top search engine.  Microsoft (who paid $240 Million to hold 1.6% stake in Facebook) is countering by working with Facebook to index a portion of their updates also.  Facebook now has over 300 million users compared to Twitters over 50 million users, but a majority of Facebook’s profiles are not available to public so will not be able to be indexed by Bing.

For Twitter this will be their first introduction to some real revenue.  Microsoft & Google have not disclosed the compensation arrangement but I’m sure it’s a healthy amount, although Twitter say’s it’s not about the money.

Is the Exposure Worth the Hassle?

Both Google & Microsoft’s Bing have a challenge ahead because this is a new invitation for spammers to just spam their way into the search results.  Both companies will have to determine a way to filter relevant information from the irrelevant so it will be properly placed in search engine results.

I use Twitter alot and it does help in my business.  Of course you have to learn how to use twitter without it taking up to much of your time.  For some it does help with adding revenue in their business and for others it doesn’t.  All I can think of is the thousands upon thousand of useless tweets and spam that I have to filter through now I just hope they find a true 100% way to filter all that out.

Google and Microsoft’s Bing must have a clear plan already laid out to filter relevant results or they wouldnt have fought so hard to have this feature.  Only time will tell if this is a good thing or a bad thing for marketers.  I can’t wait to see what they have in store for us.

To all my internet marketers out there, what are your thoughts on this new relationship with Twitter, Google & Bing?