Many people have researched how to make their businesses more profitable online, but have been left with the question “What is RSS.” 

Everybody says how great it is, and how it will help your business.  Unfortunately they have not been to forth coming with what it actually is.

An RSS feed is very much like a text only version of your website, that can be displayed in any number of locations.  You can take this text only version and quickly and easily submit it to feed aggregators.

Feed aggregators are like libraries for these feeds.  People can go to these online RSS feed libraries and subscribe to them.  Many people like to subscribe to a blogs feed for the purposes of keeping up with what is going on with a company or person.

As a business you can create an RSS feed easily for any blog, and then post this feed to the aggregators.  The RSS feed will automatically update on the aggregators website, in real time. 

So what is the advantage, what is RSS, and how does it help.

Well as we have these RSS feeds aggregated in multiple locations, every time we update our website, each aggregated feed will also automatically update.

By putting links in our blog, we not only give the link juice from that one link, but also from every updated feed that mimics it.

Also it should be noted that RSS feeds always have links back to the original source they are drawn from.  These are effectively back links, and as you may know, back links increase our chances of showing up higher in the search engine results.

Hopefully by this stage your question, what is RSS and how can it help my business, is starting to seem like one you are very glad you asked.

There are a vast number of RSS feed aggregators available for you to submit your feeds to.  Each one will count as yet another back link, and will also helping to promote anything you link to. 

I recommend cross linking to different posts within your blog.  This will give you many back links via the RSS feeds pointing to your individual blog posts.

By having these links to actual blog posts within your RSS feed, you will help to funnel any readers back to your actual website.

So now you maybe wondering how this can help you if you do not have an accompanying blog for your website.  You may ask, what is RSS for if you don’t have a blog.

Many people assume that RSS is a function purely for a blog, but in fact this is not true.  There are now many online internet services, that will create an RSS feed of your static website. 

The advantage of creating a feed for a static website is obvious.  You will be able to have all the advantages of an RSS feed, even though you don’t have a blog.

While this approach is an effective way to promote your business online, I think it is more effective, to not only create and submit feeds from your main website.  But also to have an accompanying blog where you can answer your customers questions, and also to generate even more link juice back to your main website.

Hopefully this article has put the question, what is RSS, finally to rest.  Now you know how it can help your business, I highly recommend you get to work creating feeds, and aggregating them.

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A backlink is an incredibly helpful way to drive traffic to your website.  It’s important too, if your website’s survival and success depends on having a lot of traffic and to have as many eyeballs as possible scanning your website.  With a new site it can be frustrating trying to figure out how to drive traffic to your site.  Getting backlinks is a powerful way to drive that traffic to your website.

So, with this in mind, we’ll review here how to get backlinks.  One of the most common ways people get backlinks is to submit links to your website on as many directories as humanly possible.  There are so many of these directories that it will be helpful to do this.  It may take some time, but it will be worth it.  Before you submit your link to a directory you want to do a little research to be sure first that it does indeed pass on link juice (which we will discuss at a later time) and second that it is a high value directory and will continue to pass on the link juice long ways down the road.  You also want to make sure that the directory you are submitting your link to is relevant with the site you are promoting.  Some good directories to take a look at are:

• DMOZ
• Starting Point
• Business.com
• Canny Link
• Best of The Web
• Librarians’ Internet Index
• America’s Best

Link exchanges, or reciprocal linking, are additional methods used by many webmasters and website owners to get backlinks.  If you’re looking to find out how to get backlinks, this is a helpful way; however, it’s important to link only to related sites and to not mass email website owners for reciprocity.  That is a surefire way to be ignored.  Another, possibly more fun, way to get backlinks is to write something highly controversial or exciting that everyone links to, just to share and discuss!  This is called link baiting. Then the readers will link to it over and over again to discuss, and this creates that fire and thus, your backlinks.

Here are some more ways as to how to get backlinks.  This one is good: provide quality content.  Nothing gets backlinks as much as something extremely helpful.  If someone knows that your website has some great information, they are likely to share it with others.  You can also post on a forum.  However, make sure you are not spamming.  Maybe include your link in your signature or something, but don’t spam and leave.  The proper thing to do is to join a forum and contribute value to that forum which will make the reader want to click onto your site to see what else you have to offer.  RSS feeds are another great way to get your backlinks running.  Also, article writing is a great way to have yet more backlinks.  You are usually allowed to put two links either in the article or in the author resource box that will help drive traffic to your site. 

Learning how to get backlinks is an essential ingredient in the success of many websites.  One of these final ways is to provide a “link to me” section which includes the code for someone’s website.  A good wordpress plugin for this is Link To Me.  This is a way to get people to include it in their website which makes your job easier.  These are all effective ways to get your backlinks up and running.  Once you get your backlinks up it’s only a matter of time before that traffic starts rolling in.

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