Google Farmer Update – How Does it Affect Network Marketers?
Most people with any kind of interest in the internet have now read about the Google Farmer update and how it has affected specific sites – some more than others. There has been plenty of talk about how internet marketers and affiliate marketers have been affected by this.
Since article directories and similar content sites have seen the biggest drops in traffic after the Google update, it would be easy to assume that affiliates have been affected the most.
But let’s face it network marketers could also find that it becomes harder to find potential recruits for their multi-level marketing programs. If you are in this position it pays to learn more about what the Google update means, and how you can make sure you are not affected by it in any real way.
Using article directories to drive traffic to your main website or blog
There is nothing to say you cannot still write articles about network marketing and then use the resource box at the end to link back to your website in the hope of recruiting new members. But you should be aware that the percentage of traffic you get in this way is very likely to go down.
It is unclear at the moment whether the quality of the back links achieved from such articles will be lessened as well. But it is safe to say that article marketing just got a lot harder. If you are using article marketing and nothing else to attract potential new members to your MLM plan, you should think about widening your scope if you can.
The need for top quality content
The most important thing to remember about the Google Farmer update is that it was designed to penalize those websites that had poor quality content on them, or content that simply wasn’t as worthwhile or valuable as other sites.
As a network marketer you are likely to have your own website or blog that you use to funnel people into whatever network marketing opportunity you are promoting. The key thing to remember here is that you should always ensure you develop that site with the best possible content you can.
Don’t be tempted to use articles about network marketing that you find on article directories. Make sure all your content is bold and original and provides quality information to your readers.
It can sometimes be easy to forget that you are among hundreds if not thousands of other people all promoting the same network marketing opportunity. If this is the case you have to do something to stand out among the crowd. Not only to get around the Google update so you are not affected by it, but to attract the attention of people who would perhaps otherwise ignore you and what you have to say.
In a sense the Google Farmer update could be a good thing for you if you know what it means for you and your network marketing business.
In conclusion, the Google Farmer update won’t be the end of the world for network marketers, especially if you diversify your marketing portfolio. As the saying goes, you don’t want to put all your eggs in one basket. If interested in learning about other successful marketing strategies that will avoid the Google Farmer update then click here.
To Your Success,
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