The Truth About Google Adwords
Posted by Aerion Miles on under Pay Per Click | 
17 Comments to Read
Google Adwords is the advertising company owned by Google. They have several different advertising option, and knowing which is right for you is key to your success.
Many people have wasted thousands of dollars on Google Adwords, simply through misunderstanding what was happening with their money.
Firstly you have both text ads and picture ads, but for the purpose of this article we shall ignore picture ads.
Picture ads on Google Adwords are very expensive, and should only be used by very large companies, who probably know more about Adwords than me.
However if your doing Google Adwords text ads then you need to choose whether you want to choose to pay for clicks or for impressions. It is always best to start of paying for clicks, and don’t change to impressions unless it looks more cost effective in your Google Adwords statistics.
CPC is the name given to bidding for clicks, while CPM is where you pay for impressions per thousand.
Google Adwords adverts are shown along the side of Googles search results. They are also shown in what is known as content placements. A content placement for a Google Adwords advert, could include your ad being shown on a blogger blog, or even in Gmail.
Whichever you are using, your success or failure will largely depend upon your choice of keywords.
A great tip to reduce your Google Adwords cost, is to use creative keywords. Remember that you are choosing which keywords you want to bid on, and the cost involved in each click is directly proportionate to the competition.
If you pick a keyword for your niche that only a few other people are bidding on, it will be very cheap to get traffic. Obviously the longer your keywords are, and the more obscure the less people will be searching for this term.
The best compromise is to bid on the cheap keywords that not many people are searching for, but use ten times the keywords.
If you can get very cheap clicks, but using longer keywords results in less searches so less clicks, well then you simply use ten times the long keywords. This way you still get lots of traffic, but at a far cheaper rate. This is an example of using Google Adwords the way it is supposed to be used.
I’ll give you a short list of terms here, that you can add to the front of your keywords. This should result in much cheaper traffic, but as I said, just keep adding these cheap Google Adwords streams, until the traffic is sufficient.
Keyword Extensions:
- How To
- Review
- Reviews
- What is
- Where can I get
- How can I get
- Where are
- What is (keyword) for
- What can I do with a
- Cheap
- Honest review of
- Buy
- (keyword) buy now
- (keyword) free
- (keyword) lessons
- (keyword) blog
- (keyword) review
- (keyword) tips
- (keyword) method
- (keyword) reviews
By adding these simple extenders to your keywords you will massively reduce the cost involved. The trick is to get lots of different cheap keywords going, as opposed to one or two expensive ones.
Hopefully these tips will give you the help you need for your Google Adwords campaigns.
Google Adwords is the advertising company owned by Google. They have several different advertising option, and knowing which is right for you is key to your success.
Many people have wasted thousands of dollars on Google Adwords, simply through misunderstanding what was happening with their money.
Firstly you have both text ads and picture ads, but for the purpose of this article we shall ignore picture ads.
Picture ads on Google Adwords are very expensive, and should only be used by very large companies, who probably know more about Adwords than me.
However if your doing Google Adwords text ads then you need to choose whether you want to choose to pay for clicks or for impressions. It is always best to start of paying for clicks, and don’t change to impressions unless it looks more cost effective in your Google Adwords statistics.
CPC is the name given to bidding for clicks, while CPM is where you pay for impressions per thousand.
Google Adwords adverts are shown along the side of Googles search results. They are also shown in what is known as content placements. A content placement for a Google Adwords advert, could include your ad being shown on a blogger blog, or even in Gmail.
Whichever you are using, your success or failure will largely depend upon your choice of keywords.
A great tip to reduce your Google Adwords cost, is to use creative keywords. Remember that you are choosing which keywords you want to bid on, and the cost involved in each click is directly proportionate to the competition.
If you pick a keyword for your niche that only a few other people are bidding on, it will be very cheap to get traffic. Obviously the longer your keywords are, and the more obscure the less people will be searching for this term.
The best compromise is to bid on the cheap keywords that not many people are searching for, but use ten times the keywords.
If you can get very cheap clicks, but using longer keywords results in less searches so less clicks, well then you simply use ten times the long keywords. This way you still get lots of traffic, but at a far cheaper rate. This is an example of using Google Adwords the way it is supposed to be used.
I’ll give you a short list of terms here, that you can add to the front of your keywords. This should result in much cheaper traffic, but as I said, just keep adding these cheap Google Adwords streams, until the traffic is sufficient.
Keyword Extensions:
- How To
- Review
- Reviews
- What is
- Where can I get
- How can I get
- Where are
- What is (keyword) for
- What can I do with a
- Cheap
- Honest review of
- Buy
- (keyword) buy now
- (keyword) free
- (keyword) lessons
- (keyword) blog
- (keyword) review
- (keyword) tips
- (keyword) method
- (keyword) reviews
By adding these simple extenders to your keywords you will massively reduce the cost involved. The trick is to get lots of different cheap keywords going, as opposed to one or two expensive ones.
Hopefully these tips will give you the help you need for your Google Adwords campaigns.
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The Truth About Google Adwords | Aerion Miles Official Blog | Best Resource for Adwords and PPC said,
[...] Here is the original post: The Truth About Google Adwords | Aerion Miles Official Blog [...]
Aerion Miles said,
The Truth About Google Adwords!http://ping.fm/rQIzm
Steven Downward said,
Hey Aerion
This is a great post covering Adwords. Lots of people need to read this so that they can actually understand what Adwords is and where to start with it.
Steve
Nidhi sonak said,
An awesome review and I agree – too often great product shadowed by a headline but unfortunately it is needed to actually keep people reading
Nidhi sonak said,
use Adwords to advertise a new website which provides on-line tools that are useful for education. We did this on our own and it did not go too well. We were banned by Google and given no explanation. The website/company is 100% legitimate, offers a useful product and the ad itself was correct. It is impossible that we could have violated any of the listed 70 advertising policy rules. A possible reason for the termination that has been suggested to us is that the web site lacks a “privacy_policy” link on the front page
admin said,
Nidhi,
Yea google has recently went through and swept a bunch of accounts and banned them for many unknown reasons. I know it’s hard to get a hold of google and get an explanation from them. Google is tightening down on having privacy policies and earnings disclaimers and so forth so that could be a possible reason but to me there may be more to it then that. Send me an email over at info@succeedwithpyxism.com and maybe we can check it out.
fsolnela said,
this is awesome and very informative. I think this is the best way to make money from the comfort of ones computer
greeshma said,
this is actually a very informative article.Lots of people can understand what Adwords is when they read this article.nowadays google is tightening privacy policies and banning advertising using adverts
George said,
Excellent article on Google Adwords. I really didn’t have such knowledge on using Google Adwords while keeping the cost low. The tips are really helpful in reducing the initial cost. A few of my friends using Google Adwords have spent a lot for not having proper knowledge. Now, I must refer them to this article.
Amy said,
Hey Aerion
This is a great post covering Adwords. Lots of people need to read this so that they can actually understand what Adwords is and where to start with it.
Steve
Amy said,
[...] Here is the original post: The Truth About Google Adwords | Aerion Miles Official Blog [...]
Eric said,
use Adwords to advertise a new website which provides on-line tools that are useful for education. We did this on our own and it did not go too well. We were banned by Google and given no explanation. The website/company is 100% legitimate, offers a useful product and the ad itself was correct. It is impossible that we could have violated any of the listed 70 advertising policy rules. A possible reason for the termination that has been suggested to us is that the web site lacks a “privacy_policy” link on the front page
Ian said,
Excellent article on Google Adwords. I really didn’t have such knowledge on using Google Adwords while keeping the cost low. The tips are really helpful in reducing the initial cost. A few of my friends using Google Adwords have spent a lot for not having proper knowledge. Now, I must refer them to this article.
David said,
Hey Aerion
This is a great post covering Adwords. Lots of people need to read this so that they can actually understand what Adwords is and where to start with it.
Steve
Dave said,
this is actually a very informative article.Lots of people can understand what Adwords is when they read this article.nowadays google is tightening privacy policies and banning advertising using adverts
Kevin said,
This article is really awesome. by reading it i was able to understand a lot about Google Adwords. I was thinking about starting advertising in Google and this article helped me alot. thanks for posting it.
Asad said,
i got some really interesting tips from the blog.i got that keywords really make difference to get traffic.i have not used adwords till now but i will use in future to open an online business.i will make sure to use these keywords to get traffic.
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