How To Choose A Good Domain Name

Your business name is one of those decisions that feels monumental  It’s like naming your first kid.  It’s a representation of who you are, what your goals are and what you are trying to accomplish.  Additionally your domain name will be a powerful marketing tool that will represent your business.  You may like the name Jerry’s Store as the owner but to potential customers it may not communicate what your business is about.  It doesnt create a sense of uniqueness and may not interest your niche market. What is in Jerry’s store?
 
Take your time and come up with a business name that feels right and mixes in good with your business niche or your theme.  When your visitor sees your website name you want them to already have an idea of what your website content will be about before even visiting your website.  Another way to say it is to give away as much information about your business in your domain as possible.  

For example, if your name happens to be Jim Green and you own a shoe store then www.jimgreenshoestore.com would be much more appropriate and informative than www.jimgreen.com.  Keep your domain name short somewhere around 13 to 15 characters since shorter domains stay in people’s minds.  It also limits the chance for misspelling while typing in your domain name.

Try to implement your keywords into your domain name if possible.  It will help increase your search engine rankings because your domain name is one of the first places search engines like Google and Yahoo look when they are indexing your website.   

Don’t use any special characters in your domain name like apostophres and hyphens because this to affects your rankings and it is harder for people to remember.

In addition to choosing a name that fits your business and utilizes strategic keywords, there are a few more considerations.

* Keep it easy to remember. 
* Make it unique. 
* Make it easy to spell
* Make sure it is available

On another swing of things you may wonder whether or not a .com domain name is better than others such as .net .org .tv .us and so on?  Well .com sites are easier to remember and they offer more credibility.  Having an extension that’s easy to remember is always better for business!!

After choosing your domain the next step is to get it registered.  Domain names are snatched up quickly so be sure to get the domain name you want a.s.a.p. so it wont be taken.

To Your Success!!!