Posted by Aerion Miles on March 7, 2010 under Website Traffic | 
I have been doing some research on the notorious Google Buzz recently, and thought I would share what I have learned.
It is actually a whole lot better than Google have said themselves…Or maybe it’s just the way they said it that initially put me off.
Here is the bit they never told you – Free Viral advertising.
I thought that would get your attention, and it’s true. Google Buzz can be used as a great tool for viral advertising, and it does it in a way that people don’t even realize they are helping to promote your company.
First of all I better explain what Google Buzz does as some of you will not have tried it yet.
In your Gmail account you will have noticed the “Buzz” option directly under your “Inbox.”
What Google Buzz does, is correlate all the pictures, RSS feeds, tweets and everything else, and makes a mega feed. This feed will appear in the Gmail accounts of the people you have granted access to.
There are two main ways you can set your privacy options, and they are let everyone see or don’t.
What happens next is as you go about your normal business day, every time you send an email to someone Google Buzz tries to get them to look at your feed.
If they comment on your Google Buzz feed, then Google starts recommending that their Gmail contacts have a look to see what was said.
This is a just a basic run through of the process, as it is easy to understand when you are looking at it.
The problem is that Google often annoy people, so when they released Google Buzz many marketers simply refused to even look at it.
When I realized just how viral Google Buzz actually is, I had to come on here and tell you all.
I know Google are big and annoying. And yes they seem to be trying to take over the whole of the internet, but some of the things they make really are good. Take Google Analytics for example, or Adwords. Many businesses simply couldn’t function without the big G but still many resent them.
Set aside your old grudges and issues and think of an entirely free viral campaign, completely paid for and maintained on your behalf by Google. That is what Google Buzz actually is.
Will I be using Google Buzz much myself? You better believe it.
One word of caution though
If the thing you put on Google Buzz are going to be recommended to your business acquaintances and their friends, be careful of what you put there.
The best feature in my opinion is that Google Buzz actually will build you a follower list automatically, and that ain’t bad.
So that is the good news, but what about the bad.
Well Google Buzz is a great addition to your marketing, and although a little invasive in my opinion, could be a real help. With that said it does again lead you to invest more time and effort in building your business through Google.
It’s a trade off, of privacy for advertising. As a marketer I can really see the advantage, and I am using it just because it makes me more money.
What do you think??
Will you be using Google Buzz, or telling Google to Buzz off??
Posted by Aerion Miles on October 22, 2009 under Search Engine Optimization, Website Traffic |
A backlink is an incredibly helpful way to drive traffic to your website. It’s important too, if your website’s survival and success depends on having a lot of traffic and to have as many eyeballs as possible scanning your website. With a new site it can be frustrating trying to figure out how to drive traffic to your site. Getting backlinks is a powerful way to drive that traffic to your website.
So, with this in mind, we’ll review here how to get backlinks. One of the most common ways people get backlinks is to submit links to your website on as many directories as humanly possible. There are so many of these directories that it will be helpful to do this. It may take some time, but it will be worth it. Before you submit your link to a directory you want to do a little research to be sure first that it does indeed pass on link juice (which we will discuss at a later time) and second that it is a high value directory and will continue to pass on the link juice long ways down the road. You also want to make sure that the directory you are submitting your link to is relevant with the site you are promoting. Some good directories to take a look at are:
Link exchanges, or reciprocal linking, are additional methods used by many webmasters and website owners to get backlinks. If you’re looking to find out how to get backlinks, this is a helpful way; however, it’s important to link only to related sites and to not mass email website owners for reciprocity. That is a surefire way to be ignored. Another, possibly more fun, way to get backlinks is to write something highly controversial or exciting that everyone links to, just to share and discuss! This is called link baiting. Then the readers will link to it over and over again to discuss, and this creates that fire and thus, your backlinks.
Here are some more ways as to how to get backlinks. This one is good: provide quality content. Nothing gets backlinks as much as something extremely helpful. If someone knows that your website has some great information, they are likely to share it with others. You can also post on a forum. However, make sure you are not spamming. Maybe include your link in your signature or something, but don’t spam and leave. The proper thing to do is to join a forum and contribute value to that forum which will make the reader want to click onto your site to see what else you have to offer. RSS feeds are another great way to get your backlinks running. Also, article writing is a great way to have yet more backlinks. You are usually allowed to put two links either in the article or in the author resource box that will help drive traffic to your site.
Learning how to get backlinks is an essential ingredient in the success of many websites. One of these final ways is to provide a “link to me” section which includes the code for someone’s website. A good wordpress plugin for this is Link To Me. This is a way to get people to include it in their website which makes your job easier. These are all effective ways to get your backlinks up and running. Once you get your backlinks up it’s only a matter of time before that traffic starts rolling in.
Posted by Aerion Miles on March 15, 2009 under Website Traffic |
Your main goal in your internet marketing business is to drive traffice to your website. You can have the best product in the world but if you have no traffic coming into your website, how will anyone know? The more traffic you have the more visitors and the more profits you make. Here are five quick ways to increase your internet presence.
Search Engine Optimization
A great way to drive traffic to your website is through the search engines. Search engines, like Google, MSN, Yahoo and so forth look at two major things when indexing your website.
How relavant is your website, meaning how well you can tell the search engines what your website is about. You have to become a master at “On Page Optimization”. Ways to optimize your website pages is through your keywords, metadata, site maps, your domain name and website description. This is majorly accomplished through your content on your website.
The second category which is very important is how many links that point to your website and the relevancy of the link pointing to your website. This is called “Off Page Optimization.” The more relavant and quality links that point to your website the better. If you have good quality links pointing at your website from websites about your topic and it is also optimized good for your keywords then you should not have a problem ranking well in the search engines.
Pay Per Click Advertising (PPC)
Another way to drive traffic to your website that is alot faster than Search Engine Optimization is through Pay Per Click, (PPC). As the name relays with this style of driving traffic, you pay for each time someone clicks through to your website.
It’s important to start small with PPC as with any new marketing strategy. PPC campaigns can get out of control quickly. You need to do your research, set your budget and stick with it. Test, track, and analzye your campaigns and pay close attention to your campaign for the best long term results.
Article Marketing
Article marketing is simply what it says; Article marketing is the process of writing quality articles and submitting them to relavant article directories. Publishers grab these articles and post them to their websites, blogs, and newsletters all while keeping your author information and link’s to your website in tact. This produces relavant links to your website (remember SEO), but it also drives traffic to your website after someone reads your content, enjoys it, and clicks through to your website for more quality information. This method is a highly effective method for generating traffic to your website, and it also is free. The downside is that it can be labor intensive. We will talk about ways to make this less painful in the future.
Social Networking
Social networking has hit the internet world by storm and is the newest and best way to attract visitors to your website. Social networking is the process of communicating with other people/prospects on social networking sites like Facebook, Myspace, LinkedIn, and Twitter or any industry specific forums or chat rooms. Social networking is a very effective method of increasing your presence. You can build your profile and connect with a large group of people that share a common interest. A social networking profile typically allos you to list your contact information as well link’s to your website so they can learn more about what you do. This means when you make connections and provide interesting or beneficial information to other social networkers, they’ll be inclined to visit your website, thus generating traffic and your internet presence.
Affiliates
Last but not least and yet another great way to get traffic is to get affiliates to promote your website. An affiliate is someone who promotes your product or service for you in return for a commission.Commissions can be based on purchases or click throughs or a combination of both depending on your business and affiliate model. Affiliates are an exceptional strategy for broadening your audience and increasing your internet presence.
Use any of these five methods or a combination of them to increase your internet presence and help to drive traffic to your website amplifying your earnings. Choose your strategy and get started growing your business today!!!
