When you started your twitter account did you ever imagine those tweets about what you are doing would end up hanging out in the giant search engines such as powerhouse Google and the new up and coming challenger Bing which is Microsoft’s new search engine?

That time has come as both companies seek agreements with Twitter to integrate their feed into the Microsoft and Google search engine results. 

What Does That Mean For Me?

It means more exposure for you the marketer!  Twitter’s updates will now be indexed in real time by Bing & Google.  Microsoft’s Bing has said that they will now assign value to your tweets just as they have websites meaning the more value you present in your tweets the more likely your tweet could be seen by the millions of searches performed on the internet daily. 

Some of the criteria they will be looking at is how many followers you have and the length of your post and if you include links in your tweet. 

Originally Microsoft was the first in talks with Twitter about this new relationship but Google soon followed behind refusing to let Microsoft’s Bing get an upper hand on them as the top search engine.  Microsoft (who paid $240 Million to hold 1.6% stake in Facebook) is countering by working with Facebook to index a portion of their updates also.  Facebook now has over 300 million users compared to Twitters over 50 million users, but a majority of Facebook’s profiles are not available to public so will not be able to be indexed by Bing.

For Twitter this will be their first introduction to some real revenue.  Microsoft & Google have not disclosed the compensation arrangement but I’m sure it’s a healthy amount, although Twitter say’s it’s not about the money.

Is the Exposure Worth the Hassle?

Both Google & Microsoft’s Bing have a challenge ahead because this is a new invitation for spammers to just spam their way into the search results.  Both companies will have to determine a way to filter relevant information from the irrelevant so it will be properly placed in search engine results.

I use Twitter alot and it does help in my business.  Of course you have to learn how to use twitter without it taking up to much of your time.  For some it does help with adding revenue in their business and for others it doesn’t.  All I can think of is the thousands upon thousand of useless tweets and spam that I have to filter through now I just hope they find a true 100% way to filter all that out.

Google and Microsoft’s Bing must have a clear plan already laid out to filter relevant results or they wouldnt have fought so hard to have this feature.  Only time will tell if this is a good thing or a bad thing for marketers.  I can’t wait to see what they have in store for us.

To all my internet marketers out there, what are your thoughts on this new relationship with Twitter, Google & Bing?

So, with this in mind, we’ll review here how to get backlinks.  One of the most common ways people get backlinks is to submit links to your website on as many directories as humanly possible.  There are so many of these directories that it will be helpful to do this.  It may take some time, but it will be worth it.  Before you submit your link to a directory you want to do a little research to be sure first that it does indeed pass on link juice (which we will discuss at a later time) and second that it is a high value directory and will continue to pass on the link juice long ways down the road.  You also want to make sure that the directory you are submitting your link to is relevant with the site you are promoting.  Some good directories to take a look at are:

• DMOZ
• Starting Point
• Business.com
• Canny Link
• Best of The Web
• Librarians’ Internet Index
• America’s Best

Link exchanges, or reciprocal linking, are additional methods used by many webmasters and website owners to get backlinks.  If you’re looking to find out how to get backlinks, this is a helpful way; however, it’s important to link only to related sites and to not mass email website owners for reciprocity.  That is a surefire way to be ignored.  Another, possibly more fun, way to get backlinks is to write something highly controversial or exciting that everyone links to, just to share and discuss!  This is called link baiting. Then the readers will link to it over and over again to discuss, and this creates that fire and thus, your backlinks.

Here are some more ways as to how to get backlinks.  This one is good: provide quality content.  Nothing gets backlinks as much as something extremely helpful.  If someone knows that your website has some great information, they are likely to share it with others.  You can also post on a forum.  However, make sure you are not spamming.  Maybe include your link in your signature or something, but don’t spam and leave.  The proper thing to do is to join a forum and contribute value to that forum which will make the reader want to click onto your site to see what else you have to offer.  RSS feeds are another great way to get your backlinks running.  Also, article writing is a great way to have yet more backlinks.  You are usually allowed to put two links either in the article or in the author resource box that will help drive traffic to your site. 

Learning how to get backlinks is an essential ingredient in the success of many websites.  One of these final ways is to provide a “link to me” section which includes the code for someone’s website.  A good wordpress plugin for this is Link To Me.  This is a way to get people to include it in their website which makes your job easier.  These are all effective ways to get your backlinks up and running.  Once you get your backlinks up it’s only a matter of time before that traffic starts rolling in.

Search engine optimization is an important tool to understand and utilize for your online company.  Whether you have a company that has a partial focus on the internet or is entirely web-based, you must target your audience’s needs through SEO article writing.  The way to do this is by utilizing the correct keywords.  In order to effectively drive laser targeted traffic to your site, you must understand what keywords people use to search for the product you are offering.  As they search a particular word or phrase, web content that features those phrases will appear higher on the return list.

The way that SEO article writing drives traffic to your site is that by incorporating commonly-searched words, your site ranks higher on search engine result lists.  Content is the most important part of article writing designed to rank high on the list of search engine queries.  These commonly-searched words are called keywords, and they can be a single word or a frequently used combination of words people might use search engines to look for.  To identify what these keywords are, many SEO article writers hire help from companies that stay on top of current search trends.

Other than choosing the right words, SEO article writing must incorporate keywords in a correct level of density.  If the phrase is repeated too many times throughout the writing, where you hoped to be more effective could actually backfire.  Search engine “spiders” that examine your site for relevance in search engine return lists will be aware that a 500-word article should not contain 200 instances of a keyword or phrase.  One to four percent density is a desirable amount of keyword usage according to SEO writing professionals to get the proper, positive attention from search engine spiders.

Once you select a keyword to repeat throughout your SEO article writing, be sure to distribute it evenly throughout the text.  An unnecessary bundling will not return the results you are hoping for.  If you have a multiple-paragraph article with information regarding the products your website provides, use a decided keyword once per paragraph.  Realizing the correct keywords to incorporate in your writing and understanding how much to use it is not enough.  The content of the article must be relevant to the topic at hand.  By providing your potential clients with articles that are worthwhile and informative, you will make a good impression with them from their first introduction to your site.

Search engine optimization is an important tool to understand and utilize for your online company.  Whether you have a company that has a partial focus on the internet or is entirely web-based, you must target your audience’s needs through SEO article writing.  The way to do this is by utilizing the correct keywords.  In order to effectively drive laser targeted traffic to your site, you must understand what keywords people use to search for the product you are offering.  As they search a particular word or phrase, web content that features those phrases will appear higher on the return list.

The way that SEO article writing drives traffic to your site is that by incorporating commonly-searched words, your site ranks higher on search engine result lists.  Content is the most important part of article writing designed to rank high on the list of search engine queries.  These commonly-searched words are called keywords, and they can be a single word or a frequently used combination of words people might use search engines to look for.  To identify what these keywords are, many SEO article writers hire help from companies that stay on top of current search trends.

Other than choosing the right words, SEO article writing must incorporate keywords in a correct level of density.  If the phrase is repeated too many times throughout the writing, where you hoped to be more effective could actually backfire.  Search engine “spiders” that examine your site for relevance in search engine return lists will be aware that a 500-word article should not contain 200 instances of a keyword or phrase.  One to four percent density is a desirable amount of keyword usage according to SEO writing professionals to get the proper, positive attention from search engine spiders.

Once you select a keyword to repeat throughout your SEO article writing, be sure to distribute it evenly throughout the text.  An unnecessary bundling will not return the results you are hoping for.  If you have a multiple-paragraph article with information regarding the products your website provides, use a decided keyword once per paragraph.  Realizing the correct keywords to incorporate in your writing and understanding how much to use it is not enough.  The content of the article must be relevant to the topic at hand.  By providing your potential clients with articles that are worthwhile and informative, you will make a good impression with them from their first introduction to your site.

Any opportunity to gain some extra Google SEO Juice the better, and this new way is so easy you wouldnt believe it.  You can instantly rank in the top 10 search results for your name with the new google profile.  Don’t believe me?  Go to google and type in my name Aerion Miles, and you will see me on the first page with my picture looking very cool I must say.

Where Do I Create My Profile?

You can go here at www.google.com/profiles

Just click on Create My Profile and log into your Google Account and get started!

You want to be sure to be very detailed and fill out as much information as possible.  Be sure to include links to your websites and/or blogs as well as it’s said that your new Google Profile will pass on link juice when the Google spider crawls.

This by no means is a method to dominate Search Engine Optimization, but you always want to find ways to increase your likelihood of being seen on the internet and branding yourself.