Posted by Aerion Miles on under internet marketing | 
Great so you have your home business set up and ready to go, but where are the customers. This is a horribly common occurrence, where people are told to start a home business but simply not given the information needed to make it work. Don’t worry as I’ll fix it, you are in the right place.
What you need to learn is local internet marketing, and regardless of your business you will quickly start receiving traffic (customers) to your website.
Local internet marketing works because instead of trying to market to the whole world, you just take on a small piece. By narrowing your focus, you also narrow your competition.
To narrow your competition you first need to geo target your keywords. To do this simply use the keywords for your target market, and add your city name to the start or end. Either way will still work, but I recommend you use Google’s free keyword checker to find which would be more profitable.
Lets assume you were marketing dry dog food, now if you add your city to the start, you will find you can easily show up in local listing far easier for this local internet marketing keyword than you could the global search.
The first step in local internet marketing is to make sure your page name includes your city name. Change your page title to “(City) Keyword” and add your city name to the start of your keywords in the same way.
Next you need to make a lot of anchor text links pointing back to your website using these anchor text links, as this will let the search engine know what you are doing.
The quickest way of performing this stage of your local internet marketing plan is to order lots of articles from a writer, and then submit them to article directories. The articles should include an anchor text link pointing back to your website.
Next in the local internet marketing plan is to use social bookmarks, and don’t forget to geo target your keywords. Make as many diverse bookmarks as you can.
Next you must ping everything, as you want the search engines to see what you are up to. Go to www.pingler.com and use their ping service.
Hopefully this will inform the search engines of who your target market is, and the next step is to set up a local Google listing.
Local internet marketing culminates in the infamous Google local listing, and this really is a great way to drive traffic to your website. Simply go to www.google.com/local/add and set up your free listing. Due to the fact that there is so little competition through local listings, and the fact that they show above regular listings, this really is a great local internet marketing method that I hope you follow.
Now you know how to market your home business through local internet marketing, I really hope you will try it. Don’t be afraid to change your tactic a little if your current plan isn’t working. Get started on this today.
Posted by Aerion Miles on under internet marketing |
Internet marketing training is a vital part of your potential success. In this post I will give you five killer internet marketing training tips, and I hope they will improve your overall ability to make money from the internet.
Internet Marketing Training Tip 1
Go to Ezinearticles or Goarticles and look for the top articles in your niche. I don’t suggest you take anything at face value in these articles, or to do what they say. What you need to do is look at what they are doing. Ignore what these top performing articles are telling you, and instead look at what the marketer is doing themselves.
For instance if they have a simple plan involving several steps, then look at how they are presenting their products/course. This will tell you much more than just believing the words they tell you, as you can either look at what is presented from a customers point of view, or as a competing marketer.
Internet Marketing Training Tip 2
Look at your inbox, I am sure you will see it is full of rubbish. Before we begin this training tip you need to turn off the “buy” impulse, because I want you to read your spam.
Go through your inbox and spam folder and try and find the offers that make you want to reach for your credit card. Make a short list of the best, and then go to their webpages and see which really push you into determined buyer mode, and stop. Now go back to their email and look at what they wrote that got you to click through to their webpage. It is never just that they have a good offer, there is always more to it.
Once you have a good idea of what psychological tricks they used, it is time to move onto their webpage. This internet marketing training is really grass roots work, and the reason it is effective is because you aren’t listening to hype, you are learning how to effectively create it. If you can learn how they reel you in and make you a buyer, you can do the same in your own campaigns.
Internet Marketing Training Tip 3
Look for one or two people to follow and ignore the rest. A major problem people have when learning this trade, is information overload. Don’t let 50 differing opinions keep distracting you from your goals.
Internet Marketing Training Tip 4
Focus on one goal to the exclusion of all else. One absolute killer in your path to success, is trying to move in many directions at once. What happens when you try to walk left and right at the same time? You fall on your butt, and the same happens in business.
The key to making something work isn’t in picking a great idea or the latest trend, it is just in sticking with something. If you want to succeed you need to establish what your business is going to be, and then just persevere and ignore all distractions.
Internet Marketing Training Tip 5
Build an autoresponder list, because it is the most important long-term plan you have. Whatever your website is based around you should find something you can give away if people join your list, and really try and push this aspect. When you have a large list of people interested in your niche that you can bulk email at a click, you will really start earning money.
You may have heard the internet marketers prayer “the money is in the list,” and I say prayer because it seems to be said with a degree of hope that seems strange to many. If you build a list of 10,000 people you will probably be able to make a very good full-time living, just from sending offers to your list. That is the reason everyone is so over the top on the issue, because it really is that important.
Hopefully these internet marketing training tips have helped you, but don’t forget the importance of focus and persistence. This is your business we are talking about, so do it right.
