Most people with any kind of interest in the internet have now read about the Google Farmer update and how it has affected specific sites – some more than others. There has been plenty of talk about how internet marketers and affiliate marketers have been affected by this.

Since article directories and similar content sites have seen the biggest drops in traffic after the Google update, it would be easy to assume that affiliates have been affected the most.

But let’s face it network marketers could also find that it becomes harder to find potential recruits for their multi-level marketing programs. If you are in this position it pays to learn more about what the Google update means, and how you can make sure you are not affected by it in any real way.

Using article directories to drive traffic to your main website or blog

There is nothing to say you cannot still write articles about network marketing and then use the resource box at the end to link back to your website in the hope of recruiting new members. But you should be aware that the percentage of traffic you get in this way is very likely to go down.

It is unclear at the moment whether the quality of the back links achieved from such articles will be lessened as well. But it is safe to say that article marketing just got a lot harder. If you are using article marketing and nothing else to attract potential new members to your MLM plan, you should think about widening your scope if you can.

The need for top quality content

The most important thing to remember about the Google Farmer update is that it was designed to penalize those websites that had poor quality content on them, or content that simply wasn’t as worthwhile or valuable as other sites.

As a network marketer you are likely to have your own website or blog that you use to funnel people into whatever network marketing opportunity you are promoting. The key thing to remember here is that you should always ensure you develop that site with the best possible content you can.

Don’t be tempted to use articles about network marketing that you find on article directories. Make sure all your content is bold and original and provides quality information to your readers.

It can sometimes be easy to forget that you are among hundreds if not thousands of other people all promoting the same network marketing opportunity. If this is the case you have to do something to stand out among the crowd. Not only to get around the Google update so you are not affected by it, but to attract the attention of people who would perhaps otherwise ignore you and what you have to say.

In a sense the Google Farmer update could be a good thing for you if you know what it means for you and your network marketing business.

In conclusion, the Google Farmer update won’t be the end of the world for network marketers, especially if you diversify your marketing portfolio.  As the saying goes, you don’t want to put all your eggs in one basket.   If interested in learning about other successful marketing strategies that will avoid the Google Farmer update then click here.

To Your Success,

P.S. – The Google Farmer update will mainly affect article marketing.  If you care to learn in depth about how to diversify your marketing portfolio to avoid the Google Farmer update then click here.

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Tools like press releases are a wonderful way to advertise your service or produce and to increase the flow of traffic to your website. You won’t have to spend a penny to write them and when you use them, you will get a lot of publicity that will help your business flourish.

 The following are 12 press release writing tips that you can use:

Tip #1: When writing a press release, don’t write it as if it is for your customers, write it for editors and journalists. Provide the media with all five w’s: What, Who, When, Why, and Where.

Who is your story is about.

What’s the story is about.

The people, products, items, dates and other things related with the news – where and when.

Why is your story newsworthy?

Tip #2: Don’t write as if you’re trying to sell the reader. Remember, you are writing this press release for the media. If it’s going to be newsworthy, you need to make sure that other people will be interested in reading it.

For instance, if you have a book coming out about football drills, this will not necessarily be newsworthy. But, if you describe how a lot of football coaches have a hard time getting the football players motivated, and you include the fact that this book will tell the coaches how they can motivate their players, this would be newsworthy.

Tip #3: Don’t include a lot of fluff in your press release, just report the facts. People in the media want information and statistics.

Tip #4:  The headline and the beginning paragraph of your press release are most likely what people will be seeing on the press release websites, so be sure that they are good. Be sure that your headline is not too long and that it states the point of what your press release is about. The first sentence of the first paragraph should tell people what the article is about, and the next couple of sentences should support that.

Tip #5:  Utilize verbs that are strong and active, and try to stay away from adverbs, jargon and words that are descriptive.

Tip #6:  Begin by writing down what city the press release is coming from and what the date is.

Tip #7:   Write the press release for the media. Make your sentences short and be sure that they state the point of the article. Don’t use jargon.

Tip #8:   Be sure to put in data about your business, such as how you can be contacted and the link to your website. The majority of the time you will put this at the end of your press release.

Tip #9:  Finish your press release by using this symbol, ###. This tells the media that they have gotten all of the information.

Tip #10:  Attempt to put some call to action in the press release. What exactly should people do with the info they find in your press release? Is there an event that you want them to come to? Are you asking them to purchase something from you? Do you want them to check out your website?

Tip #11:  Be sure to send the press release to the right individual. If you are sending your press release to a directory on the internet, you don’t have to worry, but if you are sending it in to be published in your local paper, you will need to contact them and find out exactly where you should be sending the press release.

Tip #12:  Check back with them one time. It is alright to check with the person you sent your press release to and find out if they have questions for you. It is crucial to build a good professional relationship with the media, and you can do this by having a good follow-up.

You might think press releases are too hard to do and are very overwhelming, but they are really easy to do. Decide what you want your press release to be about and what benefit it will be to other people. Using one piece of paper, give all the facts. It is very common for press releases to turn into a feature that covers the entire page, so your work will definitely be worth it.

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Search engine optimization is an important tool to understand and utilize for your online company.  Whether you have a company that has a partial focus on the internet or is entirely web-based, you must target your audience’s needs through SEO article writing.  The way to do this is by utilizing the correct keywords.  In order to effectively drive laser targeted traffic to your site, you must understand what keywords people use to search for the product you are offering.  As they search a particular word or phrase, web content that features those phrases will appear higher on the return list.

The way that SEO article writing drives traffic to your site is that by incorporating commonly-searched words, your site ranks higher on search engine result lists.  Content is the most important part of article writing designed to rank high on the list of search engine queries.  These commonly-searched words are called keywords, and they can be a single word or a frequently used combination of words people might use search engines to look for.  To identify what these keywords are, many SEO article writers hire help from companies that stay on top of current search trends.

Other than choosing the right words, SEO article writing must incorporate keywords in a correct level of density.  If the phrase is repeated too many times throughout the writing, where you hoped to be more effective could actually backfire.  Search engine “spiders” that examine your site for relevance in search engine return lists will be aware that a 500-word article should not contain 200 instances of a keyword or phrase.  One to four percent density is a desirable amount of keyword usage according to SEO writing professionals to get the proper, positive attention from search engine spiders.

Once you select a keyword to repeat throughout your SEO article writing, be sure to distribute it evenly throughout the text.  An unnecessary bundling will not return the results you are hoping for.  If you have a multiple-paragraph article with information regarding the products your website provides, use a decided keyword once per paragraph.  Realizing the correct keywords to incorporate in your writing and understanding how much to use it is not enough.  The content of the article must be relevant to the topic at hand.  By providing your potential clients with articles that are worthwhile and informative, you will make a good impression with them from their first introduction to your site.

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What Is An Ebook?

An Ebook is simply an electronic version of a regular book.  They are usually less expensive due to the method of delivery since you can download an Ebook immediately after purchasing it or receiving the link from the author.

E-Books are an excellent tool to help build your business.  You can use an E-Book as a give away for opting into your website or as a bonus for purchasing a larger product or you could just charge a flat fee for the E-Book. 

Whatever the case writing an E-Book will help to establish you as an authority in the area you are writing about.  If your E-Book is about fishing, and you put out an informative E-Book that’s not the same rehashed information that everyone else puts out, then chances are you will peak the interest of your readers and develop a loyal following.

Are you thinking about creating an E-Book but don’t know where to get started? 

Writing an E-Book can get overwhelming if you don’t follow a specific method.  Let me help you make writing your first E-Book an easy process. 

Step #1 – You first have to pick and research your topic

What Should I Write About?

1. Write about things that you know 

2. Write about things that interests you. 

3. Write about what is popular right now in your market 

Now that you have figured out what you want to write about you next want to be sure that there is a market for it.  If you don’t have an eager audience waiting to read your new Ebook then what is the point in writing it?  Here are some ways you can find out if your subject is one worth writing about: 

Use the power of the internet.  The best places to go and get real time results is to search the internet You need to visit online chat rooms, forums, blogs, survey sites and newsgroups.  When you are searching these areas it’s important to pay attention to what people are discussing on these sites.  Let’s say you are on a gardening site.  If you dig deep into the site you will find a dozen or so ideas about problems that gardeners need help solving or common questions that need to be answered, you can also participate and make post on the forum asking them what their biggest problem is with gardening.  That is all the ammunition you need to get started with your ebook. 

Keyword Research.  Another helpful method for researching your topic is to search the internet for keywords that are related to your topic.  There are many different keyword tools that can help you to find this information but a free one is the Google Adwords Tool.  Some of the more advanced keyword research tools will give you tons of valuable information about your topic like the competition for the keywords and the demand for the information.

Find a niche.    For example, if you want to write a book about scrapbooking that may be to broad of a subject.  Instead you can write about organizing your scrapbooking materials or a beginner’s guide to scrapbooking.  That way you have a more specific niche which makes your book more appealing and more beneficial to specific readers.

Step #2 Outline. 

You have to make a general outline of your book layout.  You want to outline it chapter by chapter, then break it down further with the key points for each chapter.  Doing so will make it easier to write your Ebook and will keep you on task.

If you want your Ebook to be let’s say 100 pages then you can outline a general rule for how long each chapter needs to be to make it to the 100 pages.  In this case if each chapter is 10 pages then you need 10 chapters to reach your goal of a 100 page Ebook.

List the ten to twelve most important topics that you want to address in your book.  You would already have these topics from the research you had done previously.  Each topic can be a chapter, then you want to take each chapter and write down five to ten questions that you had uncovered that were related to that topic that you want to answer.  For example if your chapter is titled Buying Your Scrapbooking Materials then five questions could be:

 1. What are the cost for scrapbooking materials?

2. Where should I buy my scrapbooking materials?

3. What are the essentials?

4. Can you save money and materials by joining a scrapbooking group/club?

5. What are the different types/qualities of scrabooking materials?

Once you start writing you can give each question a page or two and you will see that your new ebook will be written before you know it.

Step #3  Write, edit, and polish. 

Set a goal with a specified end date for the completion of your Ebook.  So if you want to have your book completed in a month then you can make smaller daily goals of writing 3 to 4 pages a day if your Ebook is to be about 100 pages.  Then you want to do some editing and polishing.  My best advice is to first write the book without worrying about any editing or the sentence structure or grammar issues, then when you go back you can just focus on cleaning up the ebook.  Or maybe you want to have the editing outsourced to a fresh pair of eyes for a second opinion.

That’s it.  Writing an ebook is really a process of clearly defining your topic, making sure there are going to be readers and demand for it and then planning the outline of the book and following through on it.  If you follow those three steps your ebook will be a success.

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Okay so you’ve done your due diligence and found the perfect product that you believe in and are ready to sell.  You put a lot of hard thought and time into creating the perfect name for your website.  You bought your domain name and have a great hosting company.  So now you have this great website and product but now here comes the question….What do you put on your website to sell to your readers?

On the internet you are going to face the fact that whatever product or network marketing company you promote it’s going to be marketed by thousands of other people.

So how do you increase your selling power and set yourself apart?

People love information.  When you give a prospect some interesting and valuable information then you can literally direct them to anywhere you choose.   Your selling power will increase more than you imagine.

This is when your wording comes into play.  Have you ever read a book and it felt like you were in it and could picture the scene and the characters all because of the descriptive words that were written?  The wording in the book makes it come to life. 

If you use the right words that is exactly what you will do with your prospect.  You will be able to take over their subconscious mind and will hold a powerful influence on their thoughts with your words.  Don’t stop with limiting your powerful words with just your ad copy sales page; use the power of words in your headlines and your website content urging your prospect to want more and more information until you make the sale. 

Making the sale could be either an opt in on your sales page or actually buying the product or watching a video, whatever your intended purpose was for the website that you created.

So what are these words that are going to hypnotize my prospects and make them buy from me?

The words vary depending on what the product is that you sell.   Think of the ultimate benefit or selling point of the product or service you are offering.   Now create a picture with those words that includes the product or service and its benefit.  Once you’ve created the picture you can artfully add in the words to create a hypnotic effect on your prospects.

Here are some tips about sentence structure that will help you to capture and keep your reader’s attention:

·        Most people read at an eight grade level.  And I didn’t say that to be mean or hateful, but it’s sad but true.  If you use big words that they don’t understand or have long ongoing sentences you are likely to lose your reader.  Use few words as possible to get your point across.

·        Choosing the right words is like watching a commercial filled with subliminal messages.  It can be a continuous action that someone makes in the commercial or a trigger word that is used repeatedly throughout the ad.  Have you ever watched a food commercial and suddenly you were hungry?

One word of caution, don’t let your reader figure out your intention.  You want them to feel a certain way and be mesmerized with the scene you’re creating that will lead them to you and your product.  By doing so when you get to the part in your sales message where you are asking them to buy they are ready and eager to follow through.

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