The Power Of Words!!!

Posted by Aerion Miles on August 3, 2009 under Article Writing | Be the First to Comment

 

 

Okay so you’ve done your due diligence and found the perfect product that you believe in and are ready to sell.  You put a lot of hard thought and time into creating the perfect name for your website.  You bought your domain name and have a great hosting company.  So now you have this great website and product but now here comes the question….What do you put on your website to sell to your readers?

On the internet you are going to face the fact that whatever product or network marketing company you promote it’s going to be marketed by thousands of other people.

So how do you increase your selling power and set yourself apart?

People love information.  When you give a prospect some interesting and valuable information then you can literally direct them to anywhere you choose.   Your selling power will increase more than you imagine.

This is when your wording comes into play.  Have you ever read a book and it felt like you were in it and could picture the scene and the characters all because of the descriptive words that were written?  The wording in the book makes it come to life. 

If you use the right words that is exactly what you will do with your prospect.  You will be able to take over their subconscious mind and will hold a powerful influence on their thoughts with your words.  Don’t stop with limiting your powerful words with just your ad copy sales page; use the power of words in your headlines and your website content urging your prospect to want more and more information until you make the sale. 

Making the sale could be either an opt in on your sales page or actually buying the product or watching a video, whatever your intended purpose was for the website that you created.

So what are these words that are going to hypnotize my prospects and make them buy from me?

The words vary depending on what the product is that you sell.   Think of the ultimate benefit or selling point of the product or service you are offering.   Now create a picture with those words that includes the product or service and its benefit.  Once you’ve created the picture you can artfully add in the words to create a hypnotic effect on your prospects.

Here are some tips about sentence structure that will help you to capture and keep your reader’s attention:

·        Most people read at an eight grade level.  And I didn’t say that to be mean or hateful, but it’s sad but true.  If you use big words that they don’t understand or have long ongoing sentences you are likely to lose your reader.  Use few words as possible to get your point across.

·        Choosing the right words is like watching a commercial filled with subliminal messages.  It can be a continuous action that someone makes in the commercial or a trigger word that is used repeatedly throughout the ad.  Have you ever watched a food commercial and suddenly you were hungry?

One word of caution, don’t let your reader figure out your intention.  You want them to feel a certain way and be mesmerized with the scene you’re creating that will lead them to you and your product.  By doing so when you get to the part in your sales message where you are asking them to buy they are ready and eager to follow through.

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