Tools like press releases are a wonderful way to advertise your service or produce and to increase the flow of traffic to your website. You won’t have to spend a penny to write them and when you use them, you will get a lot of publicity that will help your business flourish.

 The following are 12 press release writing tips that you can use:

Tip #1: When writing a press release, don’t write it as if it is for your customers, write it for editors and journalists. Provide the media with all five w’s: What, Who, When, Why, and Where.

Who is your story is about.

What’s the story is about.

The people, products, items, dates and other things related with the news – where and when.

Why is your story newsworthy?

Tip #2: Don’t write as if you’re trying to sell the reader. Remember, you are writing this press release for the media. If it’s going to be newsworthy, you need to make sure that other people will be interested in reading it.

For instance, if you have a book coming out about football drills, this will not necessarily be newsworthy. But, if you describe how a lot of football coaches have a hard time getting the football players motivated, and you include the fact that this book will tell the coaches how they can motivate their players, this would be newsworthy.

Tip #3: Don’t include a lot of fluff in your press release, just report the facts. People in the media want information and statistics.

Tip #4:  The headline and the beginning paragraph of your press release are most likely what people will be seeing on the press release websites, so be sure that they are good. Be sure that your headline is not too long and that it states the point of what your press release is about. The first sentence of the first paragraph should tell people what the article is about, and the next couple of sentences should support that.

Tip #5:  Utilize verbs that are strong and active, and try to stay away from adverbs, jargon and words that are descriptive.

Tip #6:  Begin by writing down what city the press release is coming from and what the date is.

Tip #7:   Write the press release for the media. Make your sentences short and be sure that they state the point of the article. Don’t use jargon.

Tip #8:   Be sure to put in data about your business, such as how you can be contacted and the link to your website. The majority of the time you will put this at the end of your press release.

Tip #9:  Finish your press release by using this symbol, ###. This tells the media that they have gotten all of the information.

Tip #10:  Attempt to put some call to action in the press release. What exactly should people do with the info they find in your press release? Is there an event that you want them to come to? Are you asking them to purchase something from you? Do you want them to check out your website?

Tip #11:  Be sure to send the press release to the right individual. If you are sending your press release to a directory on the internet, you don’t have to worry, but if you are sending it in to be published in your local paper, you will need to contact them and find out exactly where you should be sending the press release.

Tip #12:  Check back with them one time. It is alright to check with the person you sent your press release to and find out if they have questions for you. It is crucial to build a good professional relationship with the media, and you can do this by having a good follow-up.

You might think press releases are too hard to do and are very overwhelming, but they are really easy to do. Decide what you want your press release to be about and what benefit it will be to other people. Using one piece of paper, give all the facts. It is very common for press releases to turn into a feature that covers the entire page, so your work will definitely be worth it.

Search engine optimization is an important tool to understand and utilize for your online company.  Whether you have a company that has a partial focus on the internet or is entirely web-based, you must target your audience’s needs through SEO article writing.  The way to do this is by utilizing the correct keywords.  In order to effectively drive laser targeted traffic to your site, you must understand what keywords people use to search for the product you are offering.  As they search a particular word or phrase, web content that features those phrases will appear higher on the return list.

The way that SEO article writing drives traffic to your site is that by incorporating commonly-searched words, your site ranks higher on search engine result lists.  Content is the most important part of article writing designed to rank high on the list of search engine queries.  These commonly-searched words are called keywords, and they can be a single word or a frequently used combination of words people might use search engines to look for.  To identify what these keywords are, many SEO article writers hire help from companies that stay on top of current search trends.

Other than choosing the right words, SEO article writing must incorporate keywords in a correct level of density.  If the phrase is repeated too many times throughout the writing, where you hoped to be more effective could actually backfire.  Search engine “spiders” that examine your site for relevance in search engine return lists will be aware that a 500-word article should not contain 200 instances of a keyword or phrase.  One to four percent density is a desirable amount of keyword usage according to SEO writing professionals to get the proper, positive attention from search engine spiders.

Once you select a keyword to repeat throughout your SEO article writing, be sure to distribute it evenly throughout the text.  An unnecessary bundling will not return the results you are hoping for.  If you have a multiple-paragraph article with information regarding the products your website provides, use a decided keyword once per paragraph.  Realizing the correct keywords to incorporate in your writing and understanding how much to use it is not enough.  The content of the article must be relevant to the topic at hand.  By providing your potential clients with articles that are worthwhile and informative, you will make a good impression with them from their first introduction to your site.